How do I register a business name?

How to Register a Business Name in New Jersey

Registering a business name in New Jersey is a key step when starting your business. It ensures your business identity is legally recognized and helps protect your brand. Follow these practical steps to register your business name effectively.

Step 1: Choose Your Business Name

• Check name availability: Use the New Jersey Business Name Search tool on the Division of Revenue & Enterprise Services website to confirm your desired name is not already in use.
• Follow naming rules: Your name must be distinguishable from existing businesses and comply with state naming conventions, including restrictions on certain words.

Step 2: Determine Your Registration Type

• For sole proprietors or partnerships: Register a Trade Name (also known as a "Doing Business As" or DBA) with the county clerk’s office where your business operates.
• For LLCs, corporations, or limited partnerships: Register your business name when you file your formation documents with the New Jersey Division of Revenue & Enterprise Services.

Step 3: Register Your Business Name

• Trade Name Registration: Submit a Trade Name Certificate to the county clerk. This process varies slightly by county but generally requires a form and a filing fee.
• Business Entity Formation: File your formation documents online or by mail with the Division of Revenue & Enterprise Services. The business name is part of this filing.

Additional Operational Considerations

• Obtain an Employer Identification Number (EIN): Apply for an EIN from the IRS to use your registered business name for tax and payroll purposes.
• Register for taxes: Register with the New Jersey Division of Taxation for applicable state taxes such as sales tax or employer withholding tax.
• Maintain records: Keep copies of your registration documents and renew your trade name registration as required by your county.

As of 2026, following these steps ensures your business name is properly registered in New Jersey, supporting compliance and operational efficiency from the start.