How do I register a business name?

How to Register a Business Name in Michigan

Registering a business name in Michigan is a key step to legally operate and protect your brand identity. Follow these practical steps to complete the process efficiently.

Step 1: Choose Your Business Structure

Your business structure affects the registration process. Common structures include sole proprietorship, partnership, LLC, and corporation. Each has different naming requirements and registration steps.

Step 2: Conduct a Name Availability Search

Before registering, ensure your desired business name is available. Use the Michigan Department of Licensing and Regulatory Affairs (LARA) online database to check if the name is already in use or reserved.

Step 3: Register the Business Name

• For LLCs and Corporations: Register the business name by filing formation documents with LARA. This includes Articles of Organization for LLCs or Articles of Incorporation for corporations.
• For Sole Proprietorships and Partnerships: If operating under a name different from the owner's legal name, file an Assumed Name Certificate (also known as a DBA - Doing Business As) with the county clerk where the business operates.

Step 4: Complete Additional Registration and Compliance

• Obtain an Employer Identification Number (EIN) from the IRS if hiring employees or for tax purposes.
• Register for Michigan state taxes through the Michigan Department of Treasury if applicable.
• Maintain proper recordkeeping of your registration documents and renew your assumed name registration every five years as required.

Additional Operational Considerations

As of 2026, consider automating reminders for renewal deadlines and tracking compliance requirements to avoid lapses. Integrate your business name registration with other operational tasks such as licensing, payroll setup, and insurance procurement to streamline your business launch.